BLIND BOXES: OPENING OUR EYES TO THE CHALLENGING REGULATION OF GAMBLING-LIKE PRODUCTS AND GAMBLIFICATION AND UNEXPLAINED REGULATORY INACTION

نویسندگان

چکیده

ABSTRACT: Blind boxes are novel, gambling-like physical products that consumers can buy to obtain randomized content. In January 2022, non-binding, advisory compliance guidelines recommending certain best practices when marketing blind for sale were published in Shanghai, China. The relevant provisions, which include consumer protection and harm minimization measures such as setting age limits; publishing probability disclosures; implementing “pity mechanics” guarantee the will receive rarer content they desire after making a predetermined number of purchases, translated commented upon. other identified also be available countries, including West, where may legally constitute “gambling” under existing laws but remain unregulated purchase by children. similarities differences between video game loot highlighted show stronger case exists (in law) regulate than generally: secondary markets demonstrably exist box content, result possesses real-world monetary value, whilst, contrast, most virtual cannot transferred players therefore exchanged money. emerging popularity increasing “gamblification” provision services generally causes issues require gambling law reform address: enforcing did not contemplate widespread gamblification indiscriminately everything overregulation overburden regulators. However, regulators have made, continue maintain, conscious executive decision enforce against obvious contraventions failing address potential harms arguably acting ultra vires: must publicly justify their decision, so “gambling-like products” properly scrutinized.

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ژورنال

عنوان ژورنال: Gaming Law Review

سال: 2022

ISSN: ['1557-8046', '1092-1885']

DOI: https://doi.org/10.1089/glr2.2022.0012